BMW’s ReachNow car sharing service launched in April 2016. The service is similar to other well established car sharing services such as ZipCar and car2go. However, unlike those services the fleet includes cars exclusively from the BMW Group (Yay Mini).
Initially the service was only offered in Seattle Washington, the same city in which it is headquartered. In September the service was expanded to Portland Oregan. The service is also available in Brooklyn NY.
If you find the idea of being able to do some grocery shopping in an i3 intriguing and you live in one of two luxury high-rise apartments in Lower Manhattan, then you are in luck. On Thursday BMW announced that it would be introducing its car sharing program in the Battery Park City neighborhood. The program will be only available to residents of the Solaire and Verdesian luxury apartments.
At the launch there are four i3 electric hybrid vehicles and a pair of 3 series sedans available to residents. Using the ReachNow app residents can pick up a vehicle from the buildings parking garage. BMW even provided installation of three EV charging stations for the i3 vehicles.
At just under $25.00/hr the cost to use the vehicles is more than double the price of a vehicle from its competitor. When you consider the price to own such a vehicle is also double the price of most of the vehicles offered by ZipCar, it doesn’t seem so bad.